From July 2026, private label BaristaLab

We stand for craftsmanship and Italian coffee machines with character and style. This includes brands like Rocket Espresso, Nurri, La Marzocco, Dalla Corte, ECM, and La Pavoni – renowned names that we passionately sell, service, and repair. This is a world for enthusiasts and ambitious home baristas.

At the same time, we know from over 15 years of experience that there is another, equally legitimate need: simply good coffee – reliable, uncomplicated, and at an attractive price. With a beautiful crema and everything else you could want in everyday life.

We developed our own brand, BaristaLab, specifically for this segment. It is aimed at people who appreciate Italian coffee enjoyment but consciously prioritize maximum simplicity, space saving, and excellent value for money at home.

BaristaLab stands for well-designed, accessible solutions – not as a replacement for the large, high-end Italian machines, but as a conscious alternative for a different kind of everyday need. Naturally, all with our specialist dealer guarantee and support.

Our BaristaLab models:

BaristaLab Studio I & II Our most compact and affordable machines – ideal for espresso and cappuccino.

BaristaLab Studio III Grinder: An intelligent complete solution with built-in grinder for convenient preparation.

BaristaLab IV Milk: An intelligent all-in-one solution with a built-in milk frother for convenient preparation.

BaristaLab Retro: Charming retro design with an integrated grinder – all in one device. BaristaLab Grinder: The affordable grinder for espresso and coffee enthusiasts for our Studio range.